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UI design by Simone Tertoolen

Hi, I am a Simone Tertoolen, Senior UX/UI designer & Product Owner with 20 years of experience in IT development. I have worked with various international clients, from large corporates to startups. Feel free to contact me to discuss your project!

Transport management system for Den Hartogh / Frontliners

I started as a senior UX designer in the UX team of Frontliners to further develop the design of the transport management system for their main customer Den Hartogh. After a few months I was promoted to UX Chapter lead, heading the design team of Frontliners. Together with the team we designed the new complex transport management web application from scratch.

Besides heading the team, my role in this project was to work out the design of the planning & scheduling domain of the application. For this I came to an innovative solution of multi display UX that makes use of a user interface design that is divided over 2 browser windows (and possibly 2 displays) and allows for dragging and dropping between windows. I created a high fidelity prototype of the entire application and run this by planners of Den Hartogh in user tests.

Web application for freight forwarding for Shypple

Shypple is a successful start-up. Their mission is to disrupting the old-fashioned freight forwarding business by digitizing processes. I have designed features for the Shypple web application. The B2B platform is used by businesses to book shipments for shipping goods, mostly from China to Europe. All processes related to the shipment, like customs clearance, are part of one consistent customer journey. I quickly gained in-depth knowledge of this specialist topic with its specific vocabulary. I made iterations in the UX design based on conclusions of user tests I organised both inside the company and at location of customers. I also created personas and elaborated the design system and formulated design principles and to ensure a consistent look and feel of the user interface.

New service concept for Nationale Nederlanden

I joined a team in the innovation department of Nationale Nederlanden to quickly translate a new business idea into a tangible concept that could be tested with actual customers. For this project I participated in a design sprint, in which we conceived, prototyped and tested the new concept in one week. Afterwards we refined the concept and did more thorough online testing. My role in the team was the allround designer: contributed to the concept (came up with the name), designed the landing page (both UX and visual design), did the initial copy writing, designed the social ads and organised user tests.

Web application for Internet of Things for KPN

KPN IoT is a ‘new business’ department of KPN. It provides connectivity solutions for connecting all kinds of things like building equipment, cars, bikes and drones. I joined KPN as CX/UX designer with focus on user research. Together with my colleagues we visited several customers to see how the IoT solution was used in the field, visiting construction companies to and missing bike investigations.

Documentation for setting up IoT solutions for KPN

As a CX/UX designer I am continuously analysing the complete user journey to see where the bottlenecks are.

For KPN Things, I found a clear improvement point for the documentation. I restructured and redesigned the look and feel and the content of the user documentation.

You can find the result here:

Native, Android and iOS apps for TomTom

I have designed many of the TomTom interfaces that have been used by millions of people. Initially, TomTom built their custom UI on dedicated PNDs. Later the focus shifted to iOS and Android apps. By designing for these different platforms I gained extensive knowledge on iOS and Android guidelines and best practices.

A to Z design for startup MINOIS

MINOIS is a smart handbag label, designed for women on the move. I designed everything from A to Z: the handbag, the technical features inside, the wireless charger, the responsive website and the user manual.

Automotive user interfaces for Renault, Mazda and FiatChrysler

Drivers require a very specific UI design approach. I designed interfaces for automotive companies such as Renault, Mazda and Fiat. For the best driver experience, the dashboard needs a radical change, which I worked on in TomTom’s concept car: a user interface with touchpads on the steering wheel and an interactive head-up display.

IoT concepts for TomTom

In TomTom I headed the design team of the product lab. TomTom Dots is a design exploration using IoT to make activity tracking for sports easier. The dots could be attached to sports gear automatically tracking the activities. I worked on the design and prototype of this exploration.

Robotics & AI for TNO

TNO had developed a robot for their automotive test facility in Helmond and asked me to find new applications for their ultra manoeuvrable robot. After many explorations I developed a proposal for a camera robot with a user interface designed for film crew. My interest in robotics was piqued and made me decide to study Artificial intelligence (after finishing Industrial Design Engineering).

Visual design system for junction views

There is a lot of map data available about the roads we drive on. The challenge is how to represent this data in a way that is easy to interpret while driving. Together with developers I designed a system that could translate the data to a collection of visual components to represent the road situation. With a library of thousands of components 90% of the highway junctions could be generated real-time.

This is a small selection of all the UX and PO work I have done, contact me to get access to more work and discuss your project!